Daniel Pink has become one of the more important and influential business writers active today. His previous book, “Drive”, outlined and detailed the complex forces at work in the realm of human motivation, particularly in the business arena. He uses information and findings from university based research to support his conclusions, rather than anecdotes or personal experience. In his new book, “To Sell is Human”, he does the same for sales. Resistances In my work as a consultant, I universally hear the objection, “I don’t want to be a salesman.” I think there are several levels to this, … [Read more...] about Selling Part 1