External Conditions Closing of any sale is dependent on effective communication with the buyer. If the buyer is left with confusion or conflicts after discussing the proposal, they will usually need more time to think about it and will not act. This is especially true in non-emergent situations or in discretionary spending. There are many names for this essential spoken communication, but the one in most common use is: The Pitch. This has some unpleasant connotations, but remember that we are taking an expanded view of the sales process, to include an exchange of anything of value, not just … [Read more...] about Selling Part 3