Goal setting is a highly useful exercise in practice management, but can be daunting for several reasons. Goal setting is by no means unique to the chiropractic profession; it’s in common use in corporate settings. It just goes by another name: earnings guidance. Large, publicly traded companies have entire departments devoted entirely to creating accurate sales and earnings projections for the coming quarter and year. Stock prices are frequently a measure of the accuracy of the projection, not necessarily by the overall company performance. Why bother with goals? For clients who are not … [Read more...] about Goals