The “outer shell” of the E-myth pertains to an entrepreneurial spirit and skill set. Again, this is largely ignored in Chiropractic schools, as it is in most professional schools. In fact, it can be rejected as contrary to the primary calling of whichever profession attracted you in the first place. In an open and rapidly changing environment, that is absurd to the point of endangering our young graduates. Yet, attitudes die hard. In the olden days (I’m talking about the 1960’s) it was considered unprofessional conduct for a medical doctor to have a business card or to post a sign larger … [Read more...] about Creating Value in Your Practice 4
Archives for October 2013
Creating Value in Your Practice 3
Michael Gerber built a franchise out of a very simple concept named the E-Myth. The original book explored the idea that just because you are skilled at the actual delivery of your services, that does not mean that you will be good at managing a larger organization In fact, it can mean the opposite, because the better you are at something, the more it becomes automatic, and therefore harder to teach and transfer to others. This means, empirically, that in order to become a better manager, you must obtain information, skills, knowledge, and be able to put that body of work into action. This … [Read more...] about Creating Value in Your Practice 3