Nearly all business decisions involve elements of both risk and uncertainty. This is just the nature of predicting the future course of events. They are not the same thing, but how do you identify which is which and how do you move forward, knowing that there is an element of both present? The basic distinction between these two features is this: in predicting the outcome of a decision, how much information can be known beforehand, and how much of that information do you know? If you know most of the data points, then you are dealing primarily with risk. If you do not know most of the data … [Read more...] about Risk and Uncertainty