Enrollment is a concept that has a great deal of utility within the chiropractic profession. In this use version, enrollment does not mean selling; in fact it is fundamentally different than selling. It’s the idea that two parties can work together for mutual benefit in creating a better future than would occur otherwise. Sounds good, right? Here’s how to identify levels of enrollment and also to differentiate it from selling. Enrollment vs. Selling Most health care providers do not want to be perceived as sales persons, and with good reason. In very simple terms, all patients are buying … [Read more...] about Enrollment